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Acuity Insurance Review

Last modified: Sep 29, 2022

Overall Raiting: 8.2
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Financial Strength: A++
BBB Rating: A+
Coverages: 5/5
Flexibility: Customizable coverages
Discounts: 5/5
User Ratings: NAIC Complaint Index is 0.66
Availability: 37 states
Pricing: Higher than average

Acuity, a mutual insurance company, was established under the name of Mutual Auto Insurance Company of the Town of Herman. According to Acuity insurance reviews by policyholders, the insurer has an overall good customer service, boasting its 95% customer satisfaction rate.

Acuity insurance offers homeowners, car, and business insurance and provides all standard coverage options as well as multiple add-ons and discounts.

In this guide, we will talk about Acuity insurance and how it stands out against its competitors. Let's find out.


In order to provide accurate and unbiased information, we have analyzed the various aspects of Acuity insurance to the best of our abilities.

In this review, we will discuss:

About the Company

Acuity insurance was established in 1925. Headquartered in Sheboygan, Wisconsin, the company's final name change was made in 2001. 

Aside from auto insurance, it also offers home and business insurance as well as some policies for recreational vehicles. In addition, the company provides a comprehensive range of products for businesses and sells its policies exclusively through independent insurance agents.

It’s now available in 37 states. 

Financial Stability

Acuity insurance has strong financial stability. It has received an A+ AM Best rating for financial strength, which means it has a superior ability to pay out its insurance claims.

In addition, Standard & Poor has rated the company A+, which again proves that it can meet its financial obligations.

Coverages Offered by Acuity Insurance

Acuity offers comprehensive car insurance coverage that meets the needs of all sorts of drivers. In addition, the company is unique in providing customized coverages with add-ons for drivers. It’s particularly known for its personal auto enhancement endorsement that bundles several coverages in a single package.

It also offers standard types of auto insurance:

Liability Auto Insurance: It’s the most critical type of insurance since it helps cover the cost of another person’s injuries and property damage after the accident in which you’re at fault. 

Uninsured/Underinsured Motorist Insurance: If you are involved in an accident with an at-fault driver who doesn’t have car insurance or if they have insufficient insurance, Acuity's uninsured or underinsured insurance coverage can cover the expenses.

Collision Insurance: Acuity also offers collision coverage if your car gets involved in a crash with another vehicle, a hit and run, or if you crash your vehicle into a stationary object.

Comprehensive Car Insurance: A comprehensive auto insurance from Acuity can protect you from car accidents, damage from natural disasters, collision with animals, vandalism, or terrorist attacks.

Personal Injury Protection: Also known as no-fault insurance, PIP covers medical bills, lost wages, and other expenses in case of a car accident. Sixteen states in the US make it mandatory to carry minimum PIP coverage.

Medical Payments Insurance: Acuity's MedPay can cover you for different types of medical bills, including the EMT and ambulance fees, doctor's fees, hospital visits, X-rays and surgeries, nursing, prosthetic limbs, and funeral costs.

Personal Auto Enhancement: It offers the following coverages:

In addition to this type of coverage, Acuity mutual insurance also offers several premium add-on coverages. These include:

Vehicle Replacement: If your car is totaled in an accident, except for fire and theft, Acuity will replace it with a new one. If your car is an older model, you will receive 25% more than its current value.

Full Safety Glass: If your car windshield or windows need to be repaired, you will not need to pay a deductible if you have this coverage.

Towing and Labor: Acuity provides 24/7 roadside assistance if your car breaks down and you are left stranded. Coverage is included for services like gas delivery, tire changes, jump-start, locksmith service, and winching.

Gap Coverage: If your leased vehicle is totaled due to an accident, you’ll be paid the difference between how much you owe on it and how much it’s worth after being damaged.

Temporary Transportation Expenses: It covers the cost of your taxi, Uber, Lyft, rental, or other transportation while your car is being repaired.

Types of Insurances Offered by Acuity

In addition to car insurance, Acuity insurance also offers other personal and business insurance policies as well as coverage for specialty vehicles like: 

Home Insurance

Aside from the standard home insurance coverage, Acuity provides several add-ons for homeowners, including:

It also offers a list of enhancements in its package endorsement for the home.

Business Insurance

Acuity mutual insurance also writes insurance for many businesses and industries. The company offers such products as: 

It also provides packages for businesses to meet all of the company’s needs.

Renters Insurance

Acuity offers renters insurance that covers lost, damaged, or stolen personal property and replaces it with new items. It also covers another person’s bodily injuries or property damage. If you want to compare Acuity with 

Acuity Insurance Pricing

The average cost of Acuity insurance policies is a bit higher than its competitors.

Acuity insurance quotes depend on many factors, including the driver's age, credit score, location, driving history, etc., so the quote you get may not be the same as your spouse’s. 

For example, a 30-year-old man with an average credit score will pay around $2,305 annually in premiums if he has a clean record. However, if he gets involved in even one at-fault accident, the cost of insurance will increase by $4,949 per year.

In comparison, if you look at State Farm, the company charges an average annual premium of $1,277 for a 30-year-old driver with a clean record and $1,480 if he gets involved in one accident. 

So, as you can see, Acuity's premiums are twice and even three times more expensive, which can be prohibitive for many car owners.

Discounts Available

One of the ways Acuity insurance offers savings opportunities is through its various discounts:

Multi-policy discount: Acuity offers up to 20% discounts for people who bundle their policies with other types of insurance like homeowners or boat insurance. 

In fact, policyholders who use multiple Acuity products are also eligible for other benefits like one high coverage limit and one deductible, which reduces your out-of-pocket expenses. In addition, you may also get replacement cost coverage when you bundle home and auto insurance.

Acuity also offers the following:

Customer Service Options

Policyholders can make Acuity bill payments by calling at 800-242-7666. In addition, you can also use this number to contact customer support or file your claims. Alternatively, you can make claims and payments through the Acuity mobile app online.

For roadside assistance, Acuity has a separate telephone number: 866-732-1466.

Customer Satisfaction and User Ratings

If you’re looking for great customer support to discuss some insurance concerns, then Acuity is a good choice. 

Acuity insurance has received a rating of A+ from the Better Business Bureau (BBB) as well as a customer score of 4.39 out of 5 stars. Additionally, the company only has a few complaints that have been resolved quickly.

According to the National Association of Insurance Commissioners, Acuity receives 1/3 fewer complaints than other insurers of its size. The NAIC Complaint Index for Acuity is 0.66, which is lower than the average of 1.

The company has also received a 4.6 rating on Google Play and a 4.8 rating on Apple Store.

In addition, Acuity insurance reviews claim the company has an excellent app that offers an amazing mobile experience. The app provides a lot of convenient options like:

Acuity Claim Management

Acuity's Claim Center offers accurate information about how to file a claim and what the process entails.

You have the option of getting your car repaired anywhere, but Acuity also provides a list of pre-approved shops that work directly with the company and come with a work guarantee.

Acuity’s Competitors

Although Acuity is a great provider, here are some other excellent companies in the industry.

Acuity vs Liberty Mutual Business Insurance

Liberty Mutual is one of the best insurance companies for business owner policies, which offers a fast and user-friendly process with personalized business owner policies available for various industries. 

In addition, the company's BOPs offer umbrella coverage against property loss, loss of income and liability, inland marine, equipment breakdown, and workers' compensations, as well as 11 industry-specific insurance solutions.

The company has a 24/7 claim assistance center and holds an A+ rating from BBB.

Acuity vs State Farm

State Farm is the biggest auto insurer in the United States, offering the lowest average premiums. Its premiums for car insurance are at least one-third lower than those charged by Acuity insurance, so if you are on a budget, State Farm is a cost-competitive option. The company also holds an A++ rating from AM Best.

The insurer is also known for its excellent discounts, including multi-car discounts, student discounts, and more, further reducing the premium.

Acuity vs Geico

Geico is one of the most popular insurance providers in the country with a stellar reputation, driven partly by its excellent marketing campaigns. In addition, the company is one of the most affordable insurers in the US while offering a full range of insurance coverage.

It also has an AM Best financial rating of A++, which indicates its superior financial stability to pay out claims.


  • Customizable policies
  • Great discounts
  • Various insurance types
  • Available in 37 states
  • Expensive compared to other insurers.

Acuity has a strong reputation in the market, thanks to its comprehensive auto insurance coverage as well as its stellar customer support highlighted in many Acuity insurance reviews.

The carrier also offers personal and business insurance policies, multiple add-ons, and excellent discounts for policyholders. However, it’s one of the most expensive insurers in the country. It’s also only available in a limited number of states and doesn’t offer all coverage options in all covered states.


Who Is Acuity Insurance Owned By?

Acuity is a mutual insurance company owned by President and CEO Benjamin Michael Salzmann. It was first established as the Mutual Auto Insurance Company of the Town of Herman by a group of small businessmen and farmers from Sheboygan County, Wisconsin. The carrier continues to remain a mutual company.

Is Acuity Insurance Available Nationwide?

Unfortunately, it’s currently only available in 37 states. States that don’t provide Acuity insurance include California, Florida, New York, New Jersey, North Carolina, South Carolina, Arkansas, Connecticut, Maryland, Massachusetts, Louisiana, Rhode Island, and DC.

What Is the AM Best Rating for Acuity?

Acuity holds an AM Best rating of A+, which denotes its superior ability to pay out claims.

How Did Acuity Insurance Get Its Name?

Acuity was named Mutual Auto Insurance Company in 1925. It underwent its first name change in 1953 when it was branded as Mutual Auto of Wisconsin. In 1957, it was named Heritage Mutual Insurance Company, which lasted for over four decades. The company changed its name to Acuity Insurance in 2001.

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