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Ladder Life Insurance Review

Last modified: Sep 29, 2022

Overall Raiting: 8.6
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Financial Strength: A
BBB Rating: A+
Coverages: 5/5
Flexibility: Flexible policies
User Ratings: Trustpilot rating of 9.
Pricing: Varies by different factors
Availability: All states except New York

Ladder is a fast-growing insurance setup that offers life insurance to individuals aged from 20 to 60 years. The company was first launched in January 2017 in California and has now expanded further to all states. If you are looking for detailed Ladder life insurance reviews, you have come to the right place. Here is everything you need to know about the California-based insurance company and Diamond Award-winner, Ladder: 

About Ladder

Ladder believes that life insurance is a basic necessity for every individual. The insurance company gives a straightforward, secure, and smart way of taking care of customers while saving money, time, and effort. The Ladder life insurance agency offers direct-to-customer, term life insurance online. The consumers aren't charged any fee and the sales agents don't receive any commission-based incentives.

Ladder enables clients to receive a quote and simply use their mobile phones or the web to apply for instant life coverage within minutes. They offer various policies that range from 10-30 years and 100,000 - 8 million dollars. The Ladder life insurance phone number is accessible during business hours. You also get to benefit from live chat and email support. Ladder is an ideal choice for individuals who value streamlined processes.

How We Reviewed

We strongly believe in making each of our reviews valuable to our online community. For this purpose, we conducted extensive research and carried out the necessary comparisons to come up with the most accurate business reviews.

We started by analyzing the website for coverage types and features and we checked whether:

We made sure to explain everything in detail by:

If you are looking for an accurate Ladder life insurance rating that you can count on, you are in the right place!

Where Is It Available

Ladder Insurance Services (LIS), LLC provides all agency services that are offered through Ladder. Ladder has formed a partnership with Fidelity Security Life Insurance Company for the issuance of LadderLife policies in all states except New York, where it has partnered with Allianz Life Insurance Company of New York to issue policies.

Life Insurance Review

Ladder life insurance is the ideal choice for individuals looking for a company that offers term life insurance online. Ladder term life insurance is for people aged between 20 and 60 years. It is a simple, cost-effective policy that has earned a 4.6/5 star rating for its overall performance as per online reviews. 

When it comes to Ladder life insurance and medical exam, customers are happy to learn about their no-exam policy. This life insurance online policy gives young, healthy people who are not involved in high-risk hobbies or who don't have a family history of serious disorders and diseases the chance to buy life insurance coverage without undergoing any medical exam.

With Ladder life insurance policy, you get to benefit from a face value of 100,000-8,000,000 dollars. If you decide to decrease or increase your coverage, you don't need to apply for a new policy. This no-exam life insurance doesn't charge policy fees, allowing customers to cancel their coverage at any desired time. One downside to Ladder is that it doesn't offer any policy riders with its term life insurance policy.

Life Insurance Pricing

At Ladder, life payment varies according to your needs. Ladder offers term life insurance at a personalized cost that is subject to change as per the requirements of the insured individual. In order to get Ladder life insurance quotes, all you need to do is sign in through the Ladder life login page, fill out their online application in a few minutes, see if you receive instant approval, and finally, accept your offer! With Ladder, you don't have to worry about any hidden charges.

Life Insurance Discounts

Often life insurance companies offer discounts such as loyalty discounts, group discounts, bundling discounts, and much more. However, since Ladder already offers cost-effective insurance solutions, currently, it isn't offering any discounts.

Customer Satisfaction and Financial Strength Review

Ladder life insurance BBB rating is A+ for its reputation and customer experience. Ladder has mostly received positive customer feedback and has gained a Trustpilot rating of 9. The reviews praise the insurance company for its simple and efficient application process, overall excellent user experience, and competitive rates.

Ladder life insurance AM Best Financial Rating is A. The company's creditworthiness and financial stability are appreciated. Moreover, Ladder has partnered with an A+ rated company, Allianz Life Insurance Company of New York, due to which customers see it as a reliable and trustworthy insurance provider.

When it comes to Ladder life insurance complaints, there are a few. One major drawback of this insurance provider company that negatively affects its ratings is that it doesn't offer any life insurance policy riders.

Customer Support

The Ladder life customer service team can be reached in the following three ways:

While you can email Ladder any given time, you can reach the company's customer support team via the phone or their live chat option only during standard business hours.

Ease of Buying and Claims Handling

The Buying Process

In order to buy term life insurance by Ladder, all you need to do is fill out the application on their website and see if you receive instant approval. Once you do, you can simply accept the offer and you are in!

Claim Handling

The Ladder life claims reviews state that claim handling at the company is quite easy. After going through the process guidelines, we believe so too. In order to make a claim, firstly, you need to email Ladder at help@ladderlife.com to notify them of your loss and provide them with the full name, policy number (optional), and date of birth of the insured individual. The company will then ask the beneficiaries to fill claim forms and provide any further documents required.

Once Ladder receives any additional documents and the completed claim forms, they submit them to the insurance carrier and update you of the progress accordingly. Now you will either be contacted to submit additional documentation or information needed or the insurance carrier will simply process the claim and determine if it is valid. Once deemed valid, the payment will be made to the beneficiaries.

Comparison with Competitors

Here is a brief comparison of Ladder vs. Haven Life and a few other competitors:

Ladder Haven Life Bestow Fabric
Coverage Options Up to 30 years Up to 30 years 2, 10, and 20 years 10, 15, or 20 years
Amount Covered Range $100,000 to $8,000,000 $25,000 to $3,000,000 $50,000 to $1,000,000 $100,000 to $5,000,000
Ages Covered 20-60 18-64 21-54 21-60
Simple Term Insurance? Yes Yes Yes Yes
Policy Riders None Accidental Death Premium Waivers None None
Convert to Whole Life Options No No No Yes
Underwriter A.M. Best Financial Strength A A++ A+ A+
Issuer Fidelity Security Life Insurance Company MassMutual North American Company for Life and Health Insurance Vantis Life
Display Price Online Yes Yes Yes Yes
Health Check-Up Required Often No Usually Not Never Usually No
Easy to Apply Pretty Easy Very Easy Easiest Easy
Typical Cost Above Average Above Average Most Competitive Most Competitive



  • Sky-High Coverage: Amounts Ladder offers its customers term life insurance policies that range from a whopping 100,000 to 8 million dollars with or without a medical exam!
  • Adjustable Coverage: Customers can easily or decrease as their financial requirements change and that too from the comfort of their homes.
  • Quick Underwriting Decisions: Applying for Ladder life insurance only takes about 15 to 20 minutes. The applicant either receives a request for a medical exam, direct approval, or rejection at that point.
  • No Fees Since Ladder: doesn't employ any commissioned sales agents, the policyholders are not required to pay any yearly fee.
  • Sophisticated Online System: With an efficient online system, Ladder allows customers to easily manage, alter, or renew their insurance policies online.
  • Financially Strong: Ladder is backed by Hannover Life Reassurance Company and Fidelity Security Life Insurance Company, both have A+ ratings, allowing Ladder to pay out claims when needed.
  • No Riders or Supplementary Coverage: Policyholders at Ladder cannot have their coverage layered with riders or benefits from any additional protection layers
  • Open to People between 20 - 60 Years: Old People who are not within the given age range need to opt for other insurance providers
  • Limited Customer Service: Times While customers can email the company 24 / 7, their phone and live chat services are only available during standard business hours.
  • Not Available In All States: Ladder life insurance is currently not available in all U.S. states.
  • Conducts Most of Its Business Online: Most of the business at Ladder is conducted online. Therefore, it is not a suitable option for individuals who are used to forwarding their queries through the phone.
  • Lack of Educational Information: While the official website of Ladder has an abundance of questions and answers to assist customers, it doesn't offer any informative videos or tutorials.

According to the numerous Ladder life insurance reviews - it offers amazing term life options, and the best thing is that you can apply within minutes. Some downsides include not so great customer service. Measure the pros and cons carefully before you choose Ladder as your insurer.


How can I contact customer service?

Visit the Ladder Help Center using the following link:


How does Ladder protect my data?

Ladder has a strict privacy policy and optimized business practices through which they keep their customers' data protected.

What happens if I miss a premium payment?

Non-payment of premium services may force Ladder to cancel your policy. They offer a sixty-one day grace period within which they email the customers to inform them of the missed payment along with multiple notifications. If the customer fails to make the payment by the end of the grace period, Ladder then terminates their coverage.

If I need a medical exam, how much will it cost?

With Ladder, medical exams are free. A healthcare practitioner is sent to the customer's place to conduct their medical exam. They collect the customer's family and personal medical history data, record their weight and height, take their pulse and blood pressure, and collect a blood and urine sample.

Do stay-at-home parents need life insurance?

Insuring stay-at-home parents is a good idea. In case of their death, it would cost the caregiver a lot to hire external help for basic, day-to-day tasks like driving, cleaning, and cooking.

When do life insurance policies not payout?

Life insurance providers typically do not pay out a claim if their customer commits suicide within the initial 2 years of purchasing the policy or has committed fraud.

Does Ladder offer a no-exam life insurance policy?

Yes. Qualified individuals are allowed to buy life insurance coverage without undergoing medical exams at Ladder.

Does Ladder offer any supplemental coverage?

No. Ladder doesn't offer supplement coverage.

How does temporary coverage work?

While temporary coverage works the same way as standard term life insurance, it is for a shorter time period. The duration of this coverage is 85 days in all states except New York. 

Can non-U.S. citizens apply?

Ladder offers insurance coverage to the citizens of the U.S. and legal permanent residents who have lived in the U.S. for over two years.

Can I change my face value?

Yes. Life coverage is subject to change. Therefore, customers can use the official Ladder website to decrease their insurance coverage or apply for higher face value when needed.

Can I change my term length?

Besides allowing customers to apply for more coverage, Ladder also gives them access to extend their term length without any additional fee or hassle.

Does Ladder offer group life insurance?

Yes. Ladder offers group coverage for small businesses looking to offer life insurance policies to their employees. 

Can I pay my premiums annually?

Currently, Ladder only accepts monthly payments.

How easy is it to change my beneficiary?

In order to add, change or remove your beneficiary, all you need to do is go to your Account Page, select Your Policy, Select the Beneficiary tab, and modify contingent and primary beneficiaries.

Are the life insurance benefits taxable?

Generally, death benefits, also known as term life insurance payouts are not subject to federal income tax because they are considered to be reimbursement of loss - not income.

Are all Ladder insurance policies available in all states?

Policies issued by Fidelity Security Life Insurance Company are sold by Ladder in all states except New York, where they sell policies issued by Allianz Life Insurance Company of New York.

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